Jeroen Bach.
Software Engineer / Team Lead.
I'm a Software Engineer and Team Lead with over 15 years of professional experience. I'm passionate about solving complex problems through simple, elegant solutions. This blog is where I share techniques and insights for building great software, inspired by real-world projects.
Scroll down to explore my background and the projects I've worked on.

Jul 2018 - Present Software Engineer | Team Lead - Bach.Software
As freelancer I delivered a wide range of full-stack solutions for both public and private sector clients, with a strong focus on scalable, secure and maintainable architectures. Highlights include:
- Built a secure data management portal for cross-border investigations, using Kubernetes, Vue 3, .NET 8, and Azure DevOps, for a large European Institution.
- Designed and developed several modern e-commerce platforms for B2C and B2B clients, using Vue.js, React, Node.js, and Salesforce. Projects included implementing server-side rendering, containerized deployments, and CI/CD on Azure.
- Led a cross-functional team of 8, including developers, testers and UX specialist, to deliver a full-featured webshop and customer portal tailored for business users.
- Vue.js
- React.js
- TypeScript
- .NET
- Node.js
- Kubernetes
- Azure DevOps
- HTML & CSS
Dec 2021 - Jul 2023 Co-Founder | Developer - Sofia Vera
Co-founded a luxury women's fashion brand. Led brand identity development, e-commerce implementation, and online marketing strategy. Built and maintained the website and infrastructure. Key contributions:
- Created a performant and secure Prestashop-based e-commerce site.
- Implemented scalable hosting with Azure Kubernetes Service and Cloudflare Workers.
- Prestashop
- Azure Kubernetes Service
- Cloudflare Workers
- HTML & CSS
Aug 2017 - Jun 2018 Team Lead Microsoft .NET Development - PVH (Tommy Hilfiger, Calvin Klein & others)
Led a 12-person development team at PVH, responsible for hiring, performance management, and aligning individual growth with business goals. Key project:
- Customer Management Portal:
Developed a portal to support onboarding of new customers into SAP, handling tasks like credit checks and insurance requests. Built with React.js, Redux, and .NET, with integrations to SAP.
- React.js
- Redux
- .NET
- C#
- SAP Integration
- Customer Management Portal:
Jun 2014 - Jul 2017 Senior Microsoft .NET Developer - PVH (Tommy Hilfiger, Calvin Klein & others)
Delivered a variety of employee portals and internal applications within the Microsoft Development team, including:
- SAP Customer Setup, Chargebacks, Trade Discount, and Store Master Data management portals.
Worked across the full stack using .NET Forms & MVC, C#, JavaScript (with jQuery, React.js, Knockout.js), and SharePoint. Built workflows with NINTEX, and handled data flows with SQL Server and SQL Server Integration Services (SSIS).
- .NET
- C#
- JavaScript
- jQuery
- React.js
- Knockout.js
- SharePoint
- NINTEX Workflows
- SQL Server
- SSIS
Aug 2007 - Aug 2008 & Feb 2010 - May 2014 Software Developer / Consultant - Avanade
Delivered enterprise-grade software solutions across multiple industries, including insurance, banking, music licensing, and government. Key projects included:
Achmea - Portal Factory:
Led one of two scrum teams to build a reusable component and portal factory to streamline development of customer portals across multiple insurance brands. Acted as Team Lead and Solution Architect, designing and implementing components using C#, .NET, and WCF integrated via SOAP services.BUMA/STEMRA - Customer Portal:
Built a data-rich portal allowing music rights holders to manage licenses and usage information. Used ASP.NET Ajax, jQuery, and WCF to integrate with ERP and data warehouse systems.KIWA / AFM / Friesland Bank / Centraal Beheer / ING / PWN:
Developed portals using ASP.NET, SharePoint, BizTalk, WCF, CRM, and front-end tech (HTML, CSS, JavaScript/jQuery) to automate product ordering and customer workflows.
Projects spanned the full stack, often integrating complex backend systems with responsive, user-focused front ends.
- C#
- ASP.NET
- WCF
- SOAP
- jQuery
- HTML
- CSS
- JavaScript
- SharePoint
- BizTalk
- Microsoft CRM
- SQL Server
Jan 2007 - Dec 2013 (part-time) Co-founder / Developer - Eludus
Co-founded Eludus with two friends as a side project, originally intended to build a tournament platform. The company evolved into a small digital agency delivering websites, webshops, and custom backend systems for SMEs.
- C#
- .NET
- PHP
- JavaScript
- HTML
- CSS
- WordPress
- Magento
- Flash