Jeroen Bach
Engineering Manager
I'm an Engineering Manager with over 15 years of experience combining hands-on engineering with people leadership: managing teams of up to 12, hiring and developing engineers, and aligning individual ambitions with team and organisational goals. I find the greatest satisfaction not in my own output, but in creating the conditions for a team to do their best work: developing people, removing obstacles, and building a culture of trust and accountability. This blog is where I share techniques and insights for building great software and great teams, inspired by real-world projects.
Scroll down to explore my background and the projects I've worked on.

- Jul 2018 - Present
Freelance Engineering Lead - Bach.Software
As a freelance engineering lead I've led teams and delivered full-stack solutions for both public and private sector clients, combining technical leadership with hands-on engineering. Highlights include:
- Led the development of a secure data management portal for cross-border criminal investigations at a large European institution, integrating investigations, biometrics, and photo/video data across a distributed event-driven architecture on Kubernetes in a private cloud.
- Introduced context/presentational component architecture, Storybook, and frontend unit testing with coverage, reducing pre-release QA defects from 3.5 to 0.6 per story point and shifting remaining issues from complex logic failures to trivial fixes.
- Designed and built a schema-driven Vue Dynamic Form library that is now adopted across multiple frontend projects, reducing form development from 8-13 story points to 2-3. Published it as open source at vue-dynamic-form.bach.software.
- Took on technical leadership within teams, mentoring colleagues and raising the overall frontend quality standard.
- Led a case management project enabling crime analysts to group and jointly manage multiple member state cases as one, with cross-team collaboration, role-based permissions, and linked contributions.
- Led architecture and delivery of three Vue.js webshops for retail clients with a team of 4 developers, creating a common server-side rendering framework reused across all three projects.
- Led a team of 8 engineers to deliver a React-based webshop for SMB customers on Salesforce. Kept the team engaged and motivated through the organisational uncertainty of a merger by tackling problems collaboratively and delegating meaningful responsibility, so everyone continued learning and growing regardless of the outcome.
- Led teams of 4-8 engineers
- Technical leadership & mentoring
- Vue.js
- React.js
- TypeScript
- .NET
- Kubernetes
- Azure DevOps
- Dec 2021 - Jul 2023
Co-Founder & CTO - Sofia Vera
Co-founded a luxury women's fashion brand, owning the full scope from technical architecture and IT infrastructure to brand identity and customer acquisition. Operating across all functions in a small founding team was a formative experience in end-to-end ownership and decision-making. Key contributions:
- Created a performant and secure Prestashop-based e-commerce site.
- Set up and managed the complete IT infrastructure, including scalable hosting on Azure Kubernetes Service and Cloudflare Workers, CI/CD pipelines, and performance testing.
- End-to-end ownership
- Architecture to customer acquisition
- Prestashop
- Azure Kubernetes Service
- Cloudflare Workers
- Aug 2017 - Jun 2018
Engineering Lead - PVH (Tommy Hilfiger, Calvin Klein & others)
Led a 12-person team of engineers and contractors, owning the full people management cycle: hiring, performance reviews, and individual development. Key contributions:
- Delegated meaningful ownership across contractor sourcing, functional requirements, project management, and code quality based on individual strengths, growing team capability and engagement.
- Managed underperformance through direct, structured feedback conversations and aligned individual development goals with team and organisational objectives.
- Delivered the Customer Management Portal: a React.js / ASP.NET Web API integration with SAP, managing customer onboarding workflows including credit checks and background checks.
- Participated in PVH's Franklin Covey leadership programme.
- Led 12 engineers & contractors
- Hiring & performance management
- Career development
- React.js
- .NET
- C#
- SAP Integration
- Jun 2014 - Jul 2017
Senior Microsoft .NET Developer - PVH (Tommy Hilfiger, Calvin Klein & others)
Delivered a variety of employee portals and internal applications within the Microsoft Development team, progressing from senior developer towards the team lead role. Projects included:
- SAP Customer Setup, Chargebacks, Trade Discount, and Store Master Data management portals.
Worked across the full stack using .NET Forms & MVC, C#, JavaScript (with jQuery, React.js, Knockout.js), and SharePoint. Built workflows with NINTEX, and handled data flows with SQL Server and SQL Server Integration Services (SSIS).
- .NET
- C#
- JavaScript
- jQuery
- React.js
- Knockout.js
- SharePoint
- NINTEX Workflows
- SQL Server
- SSIS
- Aug 2007 - Aug 2008 & Feb 2010 - May 2014
Software Developer / Consultant - Avanade
Consultant across multiple enterprise clients in financial services and the public sector, including insurance, banking, music licensing, and government. Key projects included:
Achmea - Portal Factory: Led one of two Avanade scrum teams as Team Lead and Solution Architect, building a reusable component and portal factory that reduced brand portal delivery time from years to months. Designed and implemented components using C#, .NET, and WCF integrated via SOAP services.
BUMA/STEMRA - Customer Portal: Built a data-rich portal allowing music rights holders to manage licenses and usage information. Used ASP.NET Ajax, jQuery, and WCF to integrate with ERP and data warehouse systems.
KIWA / AFM / Friesland Bank / Centraal Beheer / ING / PWN: Developed portals using ASP.NET, SharePoint, BizTalk, WCF, CRM, and front-end tech (HTML, CSS, JavaScript/jQuery) to automate product ordering and customer workflows.
Projects spanned the full stack, often integrating complex backend systems with responsive, user-focused front ends.
- C#
- ASP.NET
- WCF
- SOAP
- jQuery
- HTML
- CSS
- JavaScript
- SharePoint
- BizTalk
- Microsoft CRM
- SQL Server
- Jan 2007 - Dec 2013 (part-time)
Co-founder / Developer - Eludus
Co-founded Eludus with two friends as a side project, originally intended to build a tournament platform. The company evolved into a small digital agency delivering websites, webshops, and custom backend systems for SMEs.
- C#
- .NET
- PHP
- JavaScript
- HTML
- CSS
- WordPress
- Magento
- Flash